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THE TERMINAL CAMPAIGN

Shot during a nine-hour in December 2020, creative and art director Chun Mei revealed what lies behind the making of a lifestyle ad. Now, the Terminal campaign is revealed.
Throughout the course of one day, the Inflight models became the centre of attraction, captured on camera while wearing the cabin crew uniform from the mockup collection. The palette lineup reveals all of the elements that have guided the team on product development over the last six months, what the creative direct refers to as challenging tasks of a mere concept, which are designed to be one single kit for the eyes during the daily routine of a flight stewardess, as well as transcending the norm trends.

Set within the Sultan Abdul Aziz Shah Airport, often called Subang Airport or Subang Skypark, the pictures bring together the Inflight models, which worked with Chun Mei along with other members from the creative shutter and motion filming team.

“Breaking the spell that forces my collaborators to passionately work on a rather new concept, I asked the team to work freely without commanding orders. And so we did a self-sufficient job, all inside a Boeing-747 mockup and an Airbus 320 cockpit flight simulator, mixing props we already had with things we were about to – overcoming the schemes of time coherently with my idea of The Terminal, the final resolution of a future that is what the team had hoped for,” explained Chun Mei.

Shot by Khairul Imran and filmed by director Firdaus Zulfaa.

Creative Director: Chun Mei
Art Director: Chun Mei
Music: Illusionist Studio
Arranged & produced by Team Inflight

"AWKWARD MOMENT WHEN WE FORGOT TO SWITCH HANDS"

CONCEPT & DIRECTED BY CHUN MEI

"AWKWARD MOMENT WHEN WE FORGOT TO SWITCH HANDS"

CONCEPT & DIRECTED BY CHUN MEI

"TIRED FACES BUT KEEP GOING WITH A SMILE"

CONCEPT & DIRECTED BY CHUN MEI

"TIRED FACES BUT KEEP GOING WITH A SMILE"

CONCEPT & DIRECTED BY CHUN MEI

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